Useful Stats That Will Help Your Pay Per Click Marketing Campaign:

  •  Online shoppers are increasingly taking a considered, comparative approach to making purchases online. Consumers are now consulting an average of 10.7 sources when making a buying decision – double the rate of 2010. That means that all steps of the marketing funnel are more important than ever. So make sure to take all the steps to conversion into account when measuring your campaigns this season.
  • 97% Of Consumers Research Products Online Before Buying Locally
  •  70% of Small Business Don’t Have A Website
  •  Google Offers 93% Coverage In The UK
  •   There Are 23 Million UK Mobile Users.
  •  68% of UK Smart Phone Owners Use Their Mobiles In Retail Stores
  •  45% Of Smart Phone Owners Use Their Phone In Their Purchase Process
  •  21% Have Changed Their Mind About Purchasing A Product In Store As A Result Of Information Gather On A Smart Phone.
  • 58% Of Mobile Phone Users Except Mobile Sites To Load As Quickly Or Faster Than Desktop Sites.
  •  It’s hard to overstate the enormity of the mobile opportunity this holiday season as consumers turn to smartphones and tablets for both product research and purchases. Mobile searches have grown dramatically in the last two years, and it’s predicted that 44% of searches for last-minute gifts and store locator terms will be from mobile devices
  • 38% Of Users Are Willing To Wait 30 Seconds Or Less To Complete A Simple Transaction.