Some of you are probably already aware of Google Broad Match Modifier and the fact it is great and gives you a lot more control than broad match within your pay per click campaign, plus on some occasions you can get a lower cost per clicks or better positions for the same cost per click.
The broad match modifier is a new AdWords/Pay Per Click targeting feature that lets you create keywords which have a better reach than phrase match keywords but also gives you more control than broad match, this has only been around in the back end of 2011.
To implement broad match modifier, put a plus symbol (+) in front of one or more words in your keywords that are already broad match keyword. Each word preceded by a + has to appear in your potential customer’s search exactly or as a close variant.
At present if you are using broad match you will be matched to lots of different words that aren’t even relevant to you but with broad match modifier you will be closely matched to your words.
Example – If you have the keyword ‘wireless house alarms’ in your campaign and only do wireless house alarms, without having broad match modifier, Google will match you to house alarms which is to broad and has a high chance of getting the wrong type of traffic to your website.
If you are struggling to keep up with all the changes that Google make to Pay Per Click then contact Hot Click Marketing. We can either offer training, consultant help or even management of your Pay Per Click campaign to give you the time back to run your business.