Something happened recently that has many people talking, especially if they are involved in creating SEO content. What happened, you ask? Well, it appears Google has shut down keyword data completely.

Almost two years after the biggest change in a secure search resulted in an apparent rise in data, Google has switched all of their searches over to strictly encrypted searches using HTTPS otherwise known as a secure server. What does this mean? The simple answer is that no more Google keyword data will be given to website owners.

No more tracking users by the most popular keyword searches

Encrypted Google searches will not release the keyword data to websites and in so doing will eliminate the ability to track users by most used keyword searches. To ponder on any reason of what Google’s motives for this move would be is absolute assumption. No one wants to feed the rumor mill, so of course we can only accept the official statements released by Google: “We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year. We’re now working to bring this extra protection to more users who are not signed in,” a Google spokesperson has said.

When encrypted search first came to light in 2010, Google had encrypted search on a different URL. In 2011, Google began to redirect all users logged in to Google accounts to the encrypted version at their secure search server. This caused website owners to see the words “(not provided)” when checking their keyword data in Google Analytics or other web traffic monitoring software.

Complete deletion of keyword data

Recently, it appears that even when you are not logged in to Google and are using private browsing, if you effectively type HTTP://www.google.com, you will certainly be redirected to the HTTPS form, thus scrambling your search and surely leading to a complete deletion of keyword data from Google search users. Keyword data from other search engines such as Bing will still send keyword data.

If you are worried about this latest Google development or don’t fully understand the impact of it on your business Hot Click Marketing will happily elaborate and explain how you can alter your approach to SEO marketing campaigns.

Anyone who has already been affected by the change do leave your comments and we’ll have more feedback as this story continues.