With so many tools available to business owners it’s never been easier to take on the challenge of marketing your brand in the digital age. From free WordPress templates to dedicated marketing software you can do an incredible amount yourself if you have the necessary time and know-how.
So when comes the moment where you need to call in a digital marketing agency to take your online performance to the next level? The answer is different for every business and you’ll have to consider a few important points before you find the right answer – which is what we’re looking at today.
How much time do you have for DIY marketing?
Time is money and the toughest thing about marketing a brand is the hours it takes to make the magic happen. A PPC keyword strategy, for example, turns into an entire project when you have to draw your initial list of keywords and negative keywords, before you can write your ad copy, measure results and later tweak your ads to improve performance.
A digital marketing agency has the experts to carry out this workload as quickly as possible, with the knowledge and experience to get results. Sure, you have a range of tools available to do the leg work yourself, but you have to ask how valuable your own time is and weigh this up against the cost of an agency.
Do you have the know-how to make it profitable?
We touched on it in the last point, but a crucial factor in digital marketing is the knowledge you need to make effective decisions. There are so many variables in this game and it’s easy to get lost in a sea of data with no clue where to go next. Without the necessary know-how you’ll never make DIY marketing time-effective, which touches back on the previous point.
You never stop learning in this game and, while the basics are well documented across the web, you need more than a beginner’s guide to get the edge on your competition. You may be comfortable with getting your own marketing strategy up and running, but you want to make sure you get the foundations spot on and call in an agency when it gets too much to handle alone. The key point is your marketing strategy needs to be profitable and if you can’t do this with the time and knowledge you have available, then it’s time to call in the pros.
Budget vs ROI
Speaking of profitability, you have to weigh up two crucial factors: your marketing budget and projected ROI. When you put your marketing budget together, don’t underestimate the value of your time or the cost of marketing mistakes. The DIY approach is certainly cheaper on paper, but it could cost you more in the long run and stunt your progress as a business.
As for return on investment, this is difficult to predict unless you know digital marketing inside out and have a solid strategy in place. You may need an agency from day one to put a profitable marketing strategy together and give you a realistic ROI to expect. This will help you calculate a suitable budget to get the results you need, as well as keep you on the right track going forward.