Google has introduced a new AdWords feature to help you preview potential campaign changes and see what kind of effect they might have. Campaign drafts and experiments are currently rolling out across accounts and they basically offer up two key functions: preparing multiple changes to campaigns and then testing those changes, in a controlled environment, before implementing them.
Google introduces drafts and experiments
Google says the new feature is designed to help you make changes that hit those all-important business goals of yours. Or, more specifically, here’s precisely what Google had to say:
“Have you ever wanted to make changes to your AdWords campaigns, but wanted to understand whether those changes will help you reach your business goals? Over the next few weeks, we’re rolling out campaign drafts and experiments to help you test changes to your campaigns, easily measure results, and apply the changes that are working well for your business.”
*Source: AdWords Blog
All sounds very promising when you put it that way and we’re sure advertisers will be keen to see what they can do. AdWords Campaign Experiments (ACE) are nothing new of course, but Google insists this revised setup will make the process more accessible.
With drafts you’re essentially creating a copy of any given campaign, which allows you to make whatever changes you like without having any impact on results. This will give you a lot more freedom to explore other AdWords features without hurting performance.
Combine this with experiments and you’ll also be able to see what impact these changes might have – once again with the piece of mind knowing your campaigns are safe until you implement the changes.
Want to know more about campaign drafts and experiments?
If you want to know how to go about setting up campaign drafts and experiments, we’ll be back very shortly with a guide on how to do just that. In the meantime, you can find more info on the AdWords blog and be sure to get in touch if you need anything urgent.