Facebook has opened one of its hottest new features to all of its users: live video streaming under the guise of Facebook Live. The social giant is billing it as “a fun, powerful way to connect with your followers and create new ones along the way.”

Which gives you a pretty big clue about who the real target audience is with this new feature. Yep, advertisers. So Facebook live is going to be a pretty big deal for marketers everywhere, but it’s the impact on how users can now create and consume content that will drive the change.


What is Facebook Live?

Facebook Live allows every one of the network’s 1.5 billion users to record and stream live videos to their friends, followers and wider audience. From the Facebook app for iOS or Android you simply have to create a new post from your Timeline, News Feed or Page and tap the Facebook Live icon. Type in an optional description if you choose and press the Go Live button for your live video to hit the masses.

Your live broadcasts are currently limited to a maximum of 30 minutes, but your viewers can give back live feedback by clicking reactions like Love, Haha, Wow, Sad or Angry. And Facebook is pretty excited about the prospect of viewers interacting with live footage.

It’s like hearing the crowd applaud­ and cheer,” Facebook Product Management Director, Fidji Simo, wrote on the firm’s blog page.

That’s a pretty big deal for advertisers and marketers alike.


Video marketing has changed forever

Facebook Live gives brands, celebrities, politicians and the general public an instant connection to their audience. Now pretty much everyone with a smartphone and a wifi connection has instant access to a live audience in their pockets, which is a big stride for the general public, let alone advertisers.

How marketers take advantage of the new feature and how Facebook approaches monetising it are yet to be seen. But one thing is for sure: video marketing has changed forever