News: Sponsored Ads Come to Facebook Messenger


Last week Facebook launched its chatbot platform for Messenger, allowing businesses to connect with users through the Facebook messaging app. That means automated customer service, content delivery and interactive experiences can now all take place within Messenger – it’s a question of how far developers can take the platform now.


Sponsored ads bringing in the money

The other big question on everyone’s mind was how does Facebook plan to monetize these chatbots? And the unsurprising answer is that sponsored ads will be coming to Facebook Messenger as part of the deal.

You may have already seen some of these ads during the testing stages. Sponsored ads basically appear like any normal conversation in Messenger: