We haven’t seen them added on any of our client accounts yet so be sure to get in touch with us if you’ve noticed them on yours. Plus, don’t forget to get in touch with us if you need any more info on how to get the most out of ad extensions.

We haven’t seen them added on any of our client accounts yet so be sure to get in touch with us if you’ve noticed them on yours. Plus, don’t forget to get in touch with us if you need any more info on how to get the most out of ad extensions.

We haven’t seen them added on any of our client accounts yet so be sure to get in touch with us if you’ve noticed them on yours. Plus, don’t forget to get in touch with us if you need any more info on how to get the most out of ad extensions.

We’re back again to report on yet another new ad extension making its way to AdWords. Last week we introduced the new message extensions and now we’re here to talk about affiliate location extensions.

This one’s particularly interesting for manufacturers or retailers that source products to third-party stores. So, if that sounds like you, keep on reading.

 

What are affiliate location extensions?

Okay, so it’s not the most exciting name we’ve seen from Google’s ad extensions but it’s an accurate description. Here’s what Google has to say about them:

 

“If you sell your products through retail chains, affiliate location extensions can help you reach consumers when they are deciding what and where to buy. Affiliate location extensions help people find nearby stores that sell your products.” AdWords Help

 

So the classic example would be Apple, who wants people to buy the new iPhone 7 from retailers, not only their own stores and website. Well now Apple can target these people with their ads and point them towards these stores.

aff-loc

So when users search for a specific product they can now see how many retailers in their areas are selling it. For them, this is especially useful for products they would like to see before they buy. Google uses the example of a Sony 4K TV in the image above, which is something you want to see with your own eyes before purchasing.

What’s interesting here is the extension is intended to drive in-store visits – bringing the online/offline gap between search and sale.

 

Who should use affiliate location extensions?

Naturally, this means your products will need to be sold in some fairly reputable chains for this extension be be any good to you. This doesn’t mean you have to be a company of Apple’s profile though. You could be producing niche products for bike stores across the country or have a contract with trade stores in your local region.

It doesn’t really matter how big you are as a company or how many units you sell; if you’re products are sold in third-party stores, this ad extension is designed for you.

As for rollout, affiliate location extensions are officially out in the US but there’s no word from Google on UK advertisers. However, we know at least one user here has seen them added to their account – so we’re hopeful.

 

We haven’t seen them added on any of our client accounts yet so be sure to get in touch with us if you’ve noticed them on yours. Plus, don’t forget to get in touch with us if you need any more info on how to get the most out of ad extensions.