Google is introducing customisable dashboards to AdWords, allowing you to collect and view all your most important data in one place. The new format means you’ll be able to choose the metrics and reports that are most important to your account and get an overview of progress without navigating through different tabs.

Google says the new feature is rolling out over the next few weeks. In the meantime, here’s a quick preview of what to expect and what the search giant has to say about it.

‘Panoramic view of your data’

The concept behind “dashboards” is straightforward enough. Instead of clicking between separate tabs to view and compare your most important data, you can now create your own customised dashboards with these reports and metrics all in one place.

Thank you, Google.

Here’s what the tech giant has to say about the new feature:


“Every business has its own unique set of reporting needs — from determining which keywords drive the most website traffic to understanding the top performing mobile search ads over time. Having a consolidated, and comprehensive view of how your account is doing helps you spend less time creating reports, and more time identifying new opportunities.”Inside AdWords

You’re not limited to creating one customised dashboard either. You can create a new dash at any time – and this is where the feature really proves its worth.

Dashboards for different purposes

Being able to combine the most important reports at an account level is one thing, but the data you want to focus on can vary from one campaign to another. With the new dashboards feature, you’ll be able to create custom dashes for specific campaigns and set whichever date range you want to compare performance.

So let’s say you want to see how well that mobile ad campaign was doing this time last year. You choose the reports and metrics most important to that specific campaign (probably a lot of by Device reports) and set your date range.

Suddenly, you’ve got all the data you need in one place and the relevant date ranges in place. No navigating between tabs and setting date ranges over and over again.

To create your first dashboard, simply click Reports at the top of the AdWords interface, click the Dashboards tab and hit + Dashboard. Or you can take a guided tour through the setup process and find more information over at the AdWords Help Center.