Display / Banner Advertising
Display advertising or banner advertising as its sometimes called connects you with users outside of Google Search. Instead of the usual text ads, you target people who have already shown an interest in your industry or services and show them visual ads as they browse the web.
The first kind of display advertising you want to get into is Google Ads remarketing, which targets your previous visitors. This is one of Google Ads’ standout features, giving you another chance to convert people who didn’t quite buy into your product/business the first time around.
There’s more to display advertising and the Google’s Display Network (GDN) than just remarketing though.
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Why should I care about the Display Network?
Remarketing is plenty enough reason to care on its own, but there are other reasons to invest in the Display Network:
- Reach: Google says its Display Network reaches a massive 90% of internet users worldwide.
- Targeting: Reach on its own is does nothing, but combined with Google Ads’ targeting options you can pinpoint large audiences who are looking for a business like yours.
- Engagement: The visual nature of display ads makes them more engaging – all that’s left is to get them seen by the right people.
- Placement: Which is where Google’s advanced placement options come in, allowing you to decide who sees your ads and where.
Getting the most out of your Pay Per Click can take years of experience. As a Google Premier Partner and Bing accredited agency, Hot Click Marketing has the knowledge & expertise to help you get the most out of your ppc.
With over 10 years experience and millions of pounds of spend managed, we're confident we can increase your conversion rates and boost your ROI.
Google Ads Shopping Ads turn Google into your own product catalogue for people looking to make that next purchase. Built specifically for retailers, shopping ads are designed to increase traffic from the people most likely to buy the products they see.
Remarketing shows display ads to users who don’t convert, increasing your chances of making the sale as time passes. Which means you can increase your overall conversion rates and ROI by reducing that scary 98% into a much smaller figure.
Our goal with display advertising is to target people who’ve already shown an interest in what you’re selling. People who have previously visited your site, searched for products in your industry or even visited your competitors on a regular basis.
We make your brand a regular presence as these people browse the web, showing them that you’re the place to come to when they make the next purchase.
If you want to know more about what display advertising can do for your business, get in touch with our team today.
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