Facebook has changed the way we look at paid advertising. While AdWords focuses on people who know what they’re looking for, Facebook allows you to inspire new ideas as they scroll through their News Feed.
This allows you to get your product or brand seen by people who may otherwise never find you. And with more than 1.7 billion regular users, Facebook opens your marketing messages to widest social audience around. But it’s not just the number of users that makes Facebook so powerful.
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Make the most of Facebook targeting
What sets Facebook apart from other advertising platforms is its targeting options. The personal information people hand over to this social network allows you to pinpoint incredibly specific audience; people who have every reason to buy your products or services.
Need to target newly engaged couples in your area? No problem at all. You’ll even be able to target them again when they’re expecting their first baby. Or perhaps you’d rather target people who have just booked a holiday or bought some kind of specific product. It’s all possible and more.
Facebook let’s you hone in on the people who need to discover your brand most, whether they realise it or not. As a Specialist Pay Per Click agency we have the expertise to help your business target the best demographics and segments making sure you get the best possible return on your investment.
Getting the most out of your Pay Per Click can take years of experience. As a Google Premier Partner and Bing accredited agency, Hot Click Marketing has the knowledge & expertise to help you get the most out of your ppc.
With over 10 years experience and millions of pounds of spend managed, we're confident we can increase your conversion rates and boost your ROI.
Twitter is a fast-paced social network where people engage with real-time updates. Unlike Facebook, people come here to network with brands, professionals & influencers which makes advertising on Twitter less intrusive.
We have the expertise to create the best ad and target the best demographics and segments to make sure you get the best possible return on your investment.
Catch leads early and reel them in
Facebook gives you the chance to capture people before they even know they want to buy from you. Which means you don’t need to wait until users start looking for themselves and end up going to one of your competitors.
Facebook allows you to capture leads earlier and nurture them until they feel the urge to buy. So you can build a sense of trust in the meantime and make it difficult for them to think of going anywhere else when the time comes.
Facebook allows you to target people based on their gender, age, location, job to name a few of the demographics. Our goal with Facebook advertising is to capture the kind of lead AdWords can’t. By combining these two advertising platforms, your brand has the most comprehensive reach available on the web – all targeting people who have every reason to buy what you’re selling.
If you want to know more about what Facebook advertising can do for your business, get in touch with our team today.
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