Facebook has changed the way we look at paid advertising. While Google AdWords focuses on people who know what they’re searching for, Facebook allows you to inspire new ideas as the platform’s users scroll through their News Feed.
This helps you to get your brand or product seen by people who may otherwise never find you. And with more than 1.7 billion users regularly logging in, Facebook opens your marketing messages to widest social media audience around.
However, it’s not just the sheer number of active users that makes Facebook so powerful.
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Make the most of Facebook targeting
What sets Facebook apart from other advertising platforms is its targeting options.
The personal information people hand over to this social network allows you to pinpoint incredibly specific audience; potential customers who have every reason to buy your products or services.
Want to appeal to newly engaged couples in your area? No problem at all. You’ll even be able to target them again when they’re expecting their first baby. Perhaps you’d prefer to get your message in front of people who have just booked a holiday or bought a particular product.
With Facebook marketing packages, pretty much anything is possible. Facebook is a tool which let’s you hone in on the people who need to discover your brand most, whether they realise it yet or not.
As a specialist Pay Per Click and Paid Social agency we have the expertise to help your business target the most relevant demographics and segments, making sure you get the best possible return on investment from your campaigns.
We aim to promote your brand, product or service with carefully designed posts, and drive closely targeted traffic to either your Facebook page or designated website landing page. We are a results led agency, and as such, don’t tie our clients down to long-term contracts – we believe that the increase in leads, sales and awareness will speak for itself.
Getting the most out of your Pay Per Click can take years of experience. As a Google Premier Partner and Bing accredited agency, Hot Click Marketing has the knowledge & expertise to help you get the most out of your ppc.
With over 10 years experience and millions of pounds of spend managed, we're confident we can increase your conversion rates and boost your ROI.
Twitter is a fast-paced social network where people engage with real-time updates. Unlike Facebook, people come here to network with brands, professionals & influencers which makes advertising on Twitter less intrusive.
We have the expertise to create the best ad and target the best demographics and segments to make sure you get the best possible return on your investment.
LinkedIn advertising certainly isn’t for every business – but this exclusivity is its biggest strength. If you need to connect with working professionals, then this is the place to do it.
Catch leads early and reel them in
Facebook gives you the chance to capture people before they even know they want to buy from you. Which means you don’t need to wait until users start looking for themselves and end up going to one of your competitors.
Facebook helps you to capture leads earlier and nurture them until they feel the urge to buy. You can build a sense of trust in the meantime and make it difficult for them to think of going anywhere else when the time comes.
Facebook allows you to target people based on their gender, age, location and job to name a few of the demographics. Our goal with Facebook advertising is to capture the kind of leads that Google AdWords can’t.
By combining these two advertising platforms, your brand has the most comprehensive lead generation strategy available online.
Hot Click Marketing is a PPC and Facebook advertising agency based in Manchester, which works with companies of all sizes from around the UK. If you want to know more about what Facebook advertising can do for your business, get in touch with our team today by giving us a call on (0161) 870 2580 or filling in the contact form below.
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