LinkedIn advertising certainly isn’t for every business – but this exclusivity is its biggest strength. If you need to connect with working professionals, then this is the place to do it. LinkedIn is the only network where people go to talk about work, life and business in general. Which gives you a highly targeted audience to work with before you even get started.
You still have targeting options to help you narrow down your audience, but LinkedIn’s focused userbase means you can spend more of your time crafting the perfect ads. And LinkedIn offers a number of ad formats you won’t find on the other social ad networks.
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Welcome to the network for B2B advertising
LinkedIn’s reputation as the network for B2B marketing is unrivalled. This is where you can connect directly with CEOs, managing directors, marketing executives and every other influential player at the companies you want to do business with. No other network can offer this kind of exclusive connections.
However, LinkedIn isn’t only for B2B marketing. In fact, it’s not about connecting with businesses whatsoever. It’s more about connecting with the people behind the job title and showing them what you have to offer – which could be something personal, just as much professional.
So, even if you’re not considered a B2B company, LinkedIn is the place to invest if your target audience is working professionals.
Getting the most out of your Pay Per Click can take years of experience. As a Google Premier Partner and Bing accredited agency, Hot Click Marketing has the knowledge & expertise to help you get the most out of your ppc.
With over 10 years experience and millions of pounds of spend managed, we're confident we can increase your conversion rates and boost your ROI.
More and more people now use social media on a daily basis from Facebook, Twitter to LinkedIn and even Instagram your business can reach these potential customers across any of these social media platforms.
As a Specialist Pay Per Click agency we have the expertise to help your business target the best demographics and segments making sure you get the best possible return on your investment.
Twitter is a fast-paced social network where people engage with real-time updates. Unlike Facebook, people come here to network with brands, professionals & influencers which makes advertising on Twitter less intrusive.
We have the expertise to create the best ad and target the best demographics and segments to make sure you get the best possible return on your investment.
Make the most of LinkedIn ads
It’s not only LinkedIn’s target audience that makes it unique form other networks. Its ad formats also set it apart and you have five options to choose from:
- Sponsored content: These “native ads” look just like regular posts, meaning they fit seamlessly into your audience’s feed.
- Dynamic ads: Dynamically insert people’s names into your ad message.
- Sponsored InMail: Target users with promotional email in their LinkedIn inbox.
- Text ads: Appear in the right column of various pages with a 50x50 image, a link and your ad copy.
- Display ads: Regular display ads seen across LinkedIn pages.
Our goal with LinkedIn advertising is to get your message seen by the right people, in the right ad format and generate the highest number of valuable leads from your ad investment.
If you want to know more about what LinkedIn ads can do for your business, get in touch with our team today.
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