LinkedIn’s ad platform certainly isn’t for every advertiser – but this exclusivity is its biggest strength.
If you need to connect with working professionals, then this is definitely the place to do it. LinkedIn has a growing audience network of around 550m members worldwide, where people go to talk about work, life and business in general. This gives you a highly targeted group to work with before you even get started.
You still have a wealth of options to help you narrow down your audience even more – from targeting location or age, to profession and gender – but LinkedIn’s focused user base means we can spend more time crafting the perfect ads, as well as developing brand awareness and a stream of high quality leads.
LinkedIn offers several types of ad formats you won’t find on Google Ads or other paid social networks, meaning that it’s typically a very affordable way of reaching relevant people in your industry.
NEED GOOGLE ADS OR PPC MANAGEMENT?
GET YOUR FREE AUDIT TODAY.
Welcome to the network for B2B advertising
LinkedIn’s reputation as the destination for precision B2B ad placement is unrivaled. This is where you can be networking directly with CEOs, managing directors, marketing executives and every other influential decision maker at the companies you want to do business with. No other network can offer this kind of exclusive connectivity.
However, LinkedIn isn’t just a B2B marketing solution. In fact, it’s often more about connecting with the people behind the job title and showing them what you have to offer, which could be something personal, just as much a work-related product.
Even if you’re not considered a B2B company, LinkedIn is an ideal channel to invest your digital ad budget if your audience are working professionals.
Getting the most out of your Pay Per Click can take years of experience. As a Google Premier Partner and Bing accredited agency, Hot Click Marketing has the knowledge & expertise to help you get the most out of your ppc.
With over 10 years experience and millions of pounds of spend managed, we're confident we can increase your conversion rates and boost your ROI.
More and more people now use social media on a daily basis from Facebook, Twitter to LinkedIn and even Instagram your business can reach these potential customers across any of these social media platforms.
As a Specialist Pay Per Click agency we have the expertise to help your business target the best demographics and segments making sure you get the best possible return on your investment.
Twitter is a fast-paced social network where people engage with real-time updates. Unlike Facebook, people come here to network with brands, professionals & influencers which makes advertising on Twitter less intrusive.
We have the expertise to create the best ad and target the best demographics and segments to make sure you get the best possible return on your investment.
Make the most of LinkedIn ads
It’s not only LinkedIn’s target market that makes it unique form other social networks. Its ad formats also set it apart, giving you five options to choose from:
- Sponsored content: These ‘native ads’ look just like regular posts, meaning they fit seamlessly into your audience’s feed. They are perfect for promoting content.
- Dynamic ads: Dynamically insert people’s names into your ad message to add a personalised feel.
- Sponsored InMail: Target users with promotional messages in their LinkedIn inbox.
- Text ads: Appear in the right column of various pages with a 50x50 image, a link and your ad copy.
- Display ads: Regular display ads seen across LinkedIn pages.
Our ultimate goal with LinkedIn advertising is to get your brand message seen by the right people, in the right ad format and generate the highest number of valuable leads from your ad investment.
To that end, our expert campaign account managers will guide you through any questions, implement current best practice on your ads, and target your preferred demographics, track conversions, customer acquisitions, ROI and cost per click (CPC) among other KPI goals.
Based in Manchester, Hot Click Marketing is one of the UK’s foremost independent PPC agencies. If you want to know more about what LinkedIn ads can do for your business, get in touch with our team today on (0161) 870 2580, email [email protected], or fill in the contact form below.
NEW TO LINKEDIN?
Watch the video below to find out more
GET IN TOUCH WITH US
SEND US A MESSAGE
Fill in the form below or give us a call on 0161 870 2580