GOOGLE ADS & BING ADS Management
PPC Agency Manchester
Google Ads is the top advertising platform in the world. You can use Google Ads to run pay-per-click campaigns, and your adverts appear at the top of the search results page. With our PPC management agency in Manchester, we ensure that your business targets the right keywords for maximum impact. You’ll only ever pay when someone clicks on the ad, and our goal is to maximise your return on investment.
We don’t want to tie you down with a long, complex contract. The management we do speaks for itself – you’ll want to stay with our agency because we deliver the results you need.
As PPC experts, we offer you a FREE audit so you can see how to get better results from your PPC Management.
pay per click marketing specialist
As a Google Ads Partner & Bing Accredited Pay Per Click (PPC) agency in Manchester, we have the knowledge and expertise to get you the best results. We’ll find the best solution to suit your businesses. Offering the most innovative options when it comes to Pay Per Click marketing, we pride ourselves on helping our clients, supporting their businesses and improving their revenues.
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Social PPC
Social media can be used to market services and products to prospective customers. From Facebook, Twitter, LinkedIn to Instagram, we offer comprehensive pay-per-click services for social media platforms to help businesses use their online presence to their fullest potential.
As a Specialist Pay Per Click agency we have the expertise to help your business target the best demographics and segments making sure you get the best possible return on your investment.
Google Shopping Ads
Google Shopping Ads turn Google into your own product catalogue for people looking to make that next purchase. Built specifically for retailers, shopping ads are designed to increase traffic from the people most likely to buy the products they see.
We’re experts in setting up, managing & optimising Shopping Ads get in touch with one of the team today to see how we can help you sell more products online.
Remarketing
Remarketing allows you to show image ads to customers who have been on your site but didn’t convert, increasing your chances of making the sale as time passes. Which means you can increase your overall conversion rates and ROI and boost your brand awareness.
We have the knowledge and expertise to design, create, set up and optimise your Remarketing images & campaign.
Why Use PPC?
LEARN MORE ABOUT PPC
PPC is the best way to advertise your services and products to your customers. We will look into your sector, monitor your competitors and come up with a tailored PPC campaign based on your businesses needs and targets.
We thrive in making different PPC campaigns, we can create a range of different PPC campaigns from going local, and making sure your adverts appear on relevant searches exclusively in your local area, to national & worldwide on mobile as well as desktop searches. With our PPC campaigns, your adverts will appear on relevant search results boosting your website traffic and help generate you a better Return of Investment (ROI).
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CUSTOMERS WE WORK WITH
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Get in touch today to claim your free PPC audit. In there, we'll highlight where account performance might be lacking and explore the opportunities to help your business thrive. Get a proposalTestimonials
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Why we’re different
As a Google Partner and Bing accredited agency, here at Hot Click Marketing we have the knowledge & expertise to help your business reach its maximum potential and get the most from your PPC campaign..
With a proven track record of success our work speaks for itself which is why we won’t tie you down into any contracts. We prefer to keep working with you because you want to be with us and we are getting you results.
Here at Hot Click Marketing we put customer service at the heart of everything we do. By building a long lasting relationship with all our clients, always providing a fast, fuss-free campaign set-up and clear, regular reporting.
Proactive Marketing Services
We strive to be proactive with our marketing and use the newest tools for optimising your PPC campaigns. Thanks to our approach of building a proper Google Ad campaign and getting to know your business, we’ve got your back. You stand the best chance of getting the best out of your on-line marketing when we’re around.
To that end, we never keep things from you. One of our core beliefs is educating our clients on how PPC Marketing works and helping them to understand how we’re spending their money.
FAQ’s
What is PPC?
Starting with the basics, PPC stands for pay-per-click.
It is the most common form of paid online advertising, and as the name suggests, you pay an amount each time somebody clicks on one of your ads. This can be anywhere from a few pence to upwards of £50, depending on how competitive your target keywords are. Most are at the lower end of the scale, though.
By far the largest player in the market is Google, whose Google Ads is the dominant platform across all demographics.
However, its nearest challenger is Microsoft Advertising (formerly Bing Ads). Microsoft runs three search engines – Bing, Yahoo and AOL – and although they don’t generate anywhere near as much traffic as Google, they still account for around one-third of the world’s desktop traffic. Older users are more likely to use the Microsoft Edge browser, for instance, which has Bing installed as its default search engine.
This just scratches the surface of the world of paid search. You can run campaigns across the main social media networks, including Facebook, Instagram, Twitter and LinkedIn, as well as remarketing to those who have previously interacted with your ads.
Why should I use a PPC company to run my campaigns?
As mentioned above, PPC isn’t a hit-and-hope discipline. We tailor each pay-per-click campaign to your specific needs.
This always starts with setting up your account correctly. Almost all existing PPC campaigns set up by people unfamiliar with PPC have errors that can cost thousands of pounds per year. From targeting the wrong parts of the world to not having any negative keywords in place, we’ve seen it all and can fix it, saving you money.
We then embark on in-depth keyword research – we need to know what your potential clients are searching for, after all – before setting bid prices and writing on-brand ad copy.
There can be dozens of ads running simultaneously across different groups, and it’s our job to squeeze every last penny of value out of them for you. We don’t just set and forget. We run campaigns proactively, A/B testing, tweaking and rewriting ads to maximise your ROI and ROAS.
PPC has lots of acronyms. What do they mean?
A full glossary of PPC terms is an article in its own right, but the main abbreviations that come up include:
PPC – Pay-per-click
ROI – Return on investment. However, in PPC, this tends to be referred to as ROAS.
ROAS – Return on ad spend. This is the amount of money generated divided by your ad spend. For example, if you spend £1,000 but generate £2,000 in sales, your ROAS is 100.
CTR – Click through rate. Your CTR is the number of times people see your ads (known as ‘impressions’), divided by the number of clicks they generate. If your ads receive 1,000 clicks from 10,000 impressions, your CTR will be 10.
CPC – Cost per click. As it says on the tin, this is how much each click on your ads cost on average. We arrive at this figure by dividing the overall ad spend by the number of clicks, and can measure each ad, keyword or ad group in the same way.
CPA – Cost per acquisition. An advanced metric which looks at how much each sale, sign-up or download costs. CPC just tracks clicks, CPA tracks transactions.
SEM – Search engine marketing. A catch-all term for promoting websites via search engines. Encompasses PPC, SEO, content marketing, etc.
What is your quality score, and why is it important?
The quality score is used to work out how relevant your ads and keywords are. While the criteria for generating a score are secret knowledge, experts agree that it is influenced by the CTR of each ad keyword, the relevance of your ad copy, and the relevance of the keyword to its campaign.
How much will I pay for PPC campaigns?
There is no fixed cost for PPC campaigns – you can change the amount you invest as you see fit; however, the more you spend, the better the results (when you work with us).
How long does PPC take to work?
Technically, PPC can start working right away, generating clicks. However, the process for a PPC campaign is an ongoing job – we constantly manage and update the campaign as necessary to improve your results.
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