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PPC Retargeting Made Simple

by Tony | Mar 7, 2023 | google ads remarketing, Google Display Network (GDN), Online Advertising, Pay Per Click (PPC)

PPC retargeting is without a doubt one of the most crucial components of every marketing strategy is the target audience, but chances are you’re overlooking a crucial demographic. Consumers rarely convert after their first visit to a website, so you need to...
What is a Good Cost-per-Impression (CPM) in PPC?

What is a Good Cost-per-Impression (CPM) in PPC?

by Tony | Feb 12, 2021 | Google Ads, Google Display Network (GDN), Pay Per Click (PPC), Social Media

While PPC advertising revolves around the pay-per-click model, impressions are a key metric for visual ads. These make up an increasing share of digital ads in the age of social media. While cost-per-click (CPC) is the most talked-about metric for PPC expense,...
Google to Show Display Network Ads with No Targeting Settings

Google to Show Display Network Ads with No Targeting Settings

by Tony | Jan 3, 2017 | google ads, Google Display Network (GDN), Online Advertising, Pay Per Click (PPC)

From January 18, 2017, Google is making an important change to how it shows ads on the Display Network. Currently ad groups with no targeting method selected are ineligible to to show, even if they have approved ads and bids set on keywords. However, after the...
Quick Tip: Exclude Mobile App Traffic From Your Display Campaigns

Quick Tip: Exclude Mobile App Traffic From Your Display Campaigns

by Tony | Mar 30, 2016 | google ads, Google Display Network (GDN), Pay Per Click (PPC)

Howdy folks, back here again with another quick tip for you. And today it’s all about excluding mobile app traffic from your display campaigns. There’s a time and a place for mobile app traffic, no doubt, but we find many of those clicks come from kids...
Will Display Advertising Overtake Paid Search in 2016?

Will Display Advertising Overtake Paid Search in 2016?

by Tony | Feb 17, 2016 | google ads, Google Display Network (GDN), Online Advertising, Pay Per Click (PPC)

Last month eMarketer ran an article claiming that display advertising would overtake paid search this year. Off the back of a study ran by the publication it says US digital display ad spending will surpass search ad spending in 2016. Which is a pretty big claim, but...
Google to Show Display Network Ads with No Targeting Settings

Improve PPC Performance in Seconds

by Tony | Nov 4, 2013 | Google Display Network (GDN), Online Advertising, Pay Per Click (PPC)

Google has recognised for a long time that in-context ads are an effective way of converting clicks into sales and that forms the very basis of our industry in PPC. If Google lacked relevancy in ads served in search campaigns, my work would be impossible, but...

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