Turn Google into your own product catalogue with Google Ads Shopping Ads. Shopping Ads allow you to show your products on Google home page. Built specifically for retailers, shopping ads are designed to increase traffic from the people who are searching for your products and most likely to convert.
Google knows online shoppers respond to strong visuals and compelling prices. So, instead of showing the same old text ads, shopping campaigns take your product images, prices and other key info to create a browsable catalogue for consumers.
This means you can tempt people with your most desirable products before they even visit your site.
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Google Ads Shopping Ads for retailers
The problem with text ads is they create an unnecessary barrier between retail brands and consumers. Shoppers want to see the products they’re interested in and compare prices as they browse. Google Ads Shopping Ads remove this barrier and allow you to connect with shoppers that might otherwise never see your brand. This is especially true if you’re a smaller retailer who can’t compete with the biggest names in your industry. While big brands continue to dominate organic search, Google Shopping Ads provide space for smaller retailers to get seen first. What counts with these ads is the relevancy of your products, the images you provide and the prices users see. The brand name takes a back seat here, giving you the chance to cut in ahead of your competitors.
Getting the most out of your Pay Per Click can take years of experience. As a Google Premier Partner and Bing accredited agency, Hot Click Marketing has the knowledge & expertise to help you get the most out of your ppc.
With over 10 years experience and millions of pounds of spend managed, we're confident we can increase your conversion rates and boost your ROI.
Remarketing shows display ads to users who don’t convert, increasing your chances of making the sale as time passes. Which means you can increase your overall conversion rates and ROI by reducing that scary 98% into a much smaller figure.
Display advertising allows you over 90% of global internet users and target people who’ve already been on your site, searched for products in your industry or even visited your competitors on a regular basis. Whether you want to build brand awareness recapture lost visitors or reach new ones, We will build you a successful display campaign to make sure you get the best return on investment.
Google Shopping Ads are constantly improving
Retailers haven’t always had the best relationship with Google, but the rise of mobile has fixed that. Google is desperate to become the ultimate consumer tool for shoppers so it can stay ahead of rivals Amazon, Facebook and co. Which means it needs to constantly improve the shopping experience in search – and that’s great news for retail brands.
The next few years are going to be very exciting for AdWords Shopping Ads and now is the time to make sure you’re taking full advantage of all its features.
Our goal with Google Ads shopping ads is to turn more searches into direct product sales. By shortening the purchase path between search engine and checkout, you spend less time and money on other marketing tactics so you can focus on what matters most: selling products.
We’re experts in setting up, managing & optimising Shopping Ads if you want to know more about what Google Ads shopping ads can do for your business, get in touch with our team today
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