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Microsoft Advertising – formerly known as Bing…

by Tony | Apr 4, 2023 | Bing, Microsoft Ads, Pay Per Click (PPC)

There are several arguments in favour of Microsoft Advertising, but In the world of digital advertising, Google Ads receives more attention than Microsoft Advertising (formerly Bing). Although Bing continues to be the second-largest search engine in the UK, processing...
Microsoft Advertising Follows Google with Expanded Phrase Match Keywords

Microsoft Advertising Follows Google with Expanded Phrase Match Keywords

by Tony | May 25, 2021 | Bing, Pay Per Click (PPC)

Microsoft Advertising announced changes to the phrase match modifier that will include broad match traffic. The move means phrase match in Microsoft Advertising will operate the same way as in Google Ads, which was updated to include broad match traffic in February....
Could Bing Be the Dark Horse for UK Travel Marketers?

Could Bing Be the Dark Horse for UK Travel Marketers?

by Tony | Apr 28, 2017 | Bing, Online Advertising, Pay Per Click (PPC)

When it comes to travel marketing, the likes of Google, Facebook and Instagram are the obvious platform choices for brands and advertisers. Suggest Bing Ads to a marketing manager here in the UK and you’ll probably be slapped all the way back to your intern days....
What Does Microsoft Buying LinkedIn Mean for Advertisers?

What Does Microsoft Buying LinkedIn Mean for Advertisers?

by Clare C | Nov 4, 2016 | Bing, LinkedIn

If you’re advertising on LinkedIn – or considering the notion – Microsoft’s purchase of the network must have left you wondering. It feels like a long time since we considered Microsoft a genuine competitor to Google in online advertising, but could this mark a...
5 Ways Bing Ads Beats Google AdWords

5 Ways Bing Ads Beats Google AdWords

by Tony | Feb 18, 2016 | Bing, google ads, Online Advertising, Pay Per Click (PPC)

By default we spend most of our time here at Hot Click talking about AdWords advertising. In many ways this makes sense too, because Google is by far the most widely used search advertising platform and certainly the most popular search engine for users. Let’s...
Could Bing Be the Dark Horse for UK Travel Marketers?

What the Launch of the New Bing Network Means for Search Marketing

by Tony | Feb 16, 2016 | Bing, Online Advertising, Pay Per Click (PPC)

Earlier this month, Bing’s Stephen Sirich announced the Yahoo! Bing Network is no more. The two companies are going (mostly) solo once again and means it’s time to say hello to the new Bing Network. But in the messy world of search network relationships...
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