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Tips to Optimise Your Google Ads Campaign for Higher Conversions

Tips to Optimise Your Google Ads Campaign for Higher Conversions

by Clare C | Jun 1, 2023 | google ads, Online Advertising, Pay Per Click (PPC), ROI

You need to optimise your Google Ads for higher conversions is advice you’ve probably heard a million times. But what does that actually mean? Why do it, and how do you even begin? Optimisation, in its simplest form, refers to the process of adopting measures to...
Google Tells Auto Brands How to Sell More Cars

Google Tells Auto Brands How to Sell More Cars

by Tony | Dec 21, 2016 | google ads, Online Advertising, Pay Per Click (PPC), ROI

Google just can’t stop giving us all advice on how to sell more products online these days. Perhaps the tech giant is getting sentimental in its old age or maybe it’s all part of the strategy behind getting us excited about its latest ventures. We’ll let you decide....
New Rules on Page Redirects and How They Affect PageRank – What You Need to Know

New Rules on Page Redirects and How They Affect PageRank – What You Need to Know

by Tony | Aug 9, 2016 | Content Marketing, ROI, Search Engine Optimisation (SEO), Website Development

It turns out Google doesn’t handle page redirects in quite the same way as SEOs believe. Or, more accurately, the search engine changed how it handles them at some point over the last year and didn’t bother to tell anyone. Until this change, any URL redirect (301,...
Quick Tip: Stop Running Your AdWords Remarketing Campaigns for Too Long

Quick Tip: Stop Running Your AdWords Remarketing Campaigns for Too Long

by Tony | Jun 23, 2016 | google ads, Online Advertising, Pay Per Click (PPC), ROI

AdWords remarketing is one of the most powerful tools Google offers up to help you chase lost leads. Previous visitors to your site can be targeted with visual ads as they continue to browse the web. Meaning you can serve a constant reminder to people who show an...
An Introduction to Match Type Segmentation in AdWords

An Introduction to Match Type Segmentation in AdWords

by Tony | Jun 13, 2016 | google ads, Online Advertising, Pay Per Click (PPC), ROI

There’s a big debate within the PPC community over whether you should structure your account by keyword match type. There’s no right answer to this argument (as always to these debates) and the best approach for you depends on results primarily, but also a bit of...

How to Make Your Blog Profitable Again – Break Out of the Content Rut

by Tony | Jun 10, 2016 | Content Marketing, ROI

A lot has changed in the way people interact with content over the last five years. The age Google algorithm updates, the rise of mobile and the small matter social media have had a major impact on how users interact with brands. The flipside is you also need to...
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