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Are Millennials the Impossible Audience For Digital Ads?

Are Millennials the Impossible Audience For Digital Ads?

by Tony | May 18, 2016 | Online Advertising, Pay Per Click (PPC), ROI

Millennials are widely considered by marketers as the vital generation to engage in the digital age. It’s the generation that’s coming of age, primed for the latest technologies and with enough years ahead of them to make the long-term customers marketing dreams are...
What Makes a Good AdWords Ad Anyway? (Search Edition)

What Makes a Good AdWords Ad Anyway? (Search Edition)

by Tony | Apr 28, 2016 | google ads, Online Advertising, Pay Per Click (PPC), ROI

It’s easy for agencies like us to bang on about the importance of quality ads in your AdWords account. And while we stand by that point it’s hardly much help to you when it comes to creating new ads. So today let’s look at what actually makes a good...
How to Set Up Campaign Drafts and Experiments

How to Set Up Campaign Drafts and Experiments

by Tony | Apr 26, 2016 | google ads, Online Advertising, Pay Per Click (PPC), ROI

Back in February, Google announced two exiting new AdWords features to help you make smarter advertising decisions. Campaign drafts and experiments give you a chance to test changes to your campaigns and see what kind of results you can expect, before actually...
Avoid Bidding Wars For the Sake of Position One Ads

Avoid Bidding Wars For the Sake of Position One Ads

by Tony | Apr 25, 2016 | google ads, Online Advertising, Pay Per Click (PPC), ROI

Metrics in AdWords are a funny thing. Some are invaluable, others are a complete waste of time and a select few are plain dangerous in the wrong hands. This is no accident either. Google does pretty well out of metrics that encourage you to up your bids – whether you...
What Makes a Good AdWords Ad Anyway? (Search Edition)

How to Get More From Your Best Keywords With SKAGs

by Tony | Apr 22, 2016 | google ads, Online Advertising, Pay Per Click (PPC), ROI

The strategy of using single keyword ad groups (SKAGs) in AdWords is hardly anything new. But with advertisers still trying to get to grips with the loss of right column ads, there’s a renewed emphasis on getting the most from your best performing keywords....
Quick Tip: Use Mobile Specific Words in Your Mobile Ad Copy

Quick Tip: Use Mobile Specific Words in Your Mobile Ad Copy

by Tony | Mar 23, 2016 | google ads, Online Advertising, Pay Per Click (PPC), ROI

Okay, so today’s quick tip is incredibly simple, but vital for those mobile campaigns of yours. If you’re targeting people with mobile ads, absolutely use mobile specific words in your ad copy. Not only do they confirm to users there’s an action they...
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