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PPC Retargeting Made Simple

by Tony | Mar 7, 2023 | google ads remarketing, Google Display Network (GDN), Online Advertising, Pay Per Click (PPC)

PPC retargeting is without a doubt one of the most crucial components of every marketing strategy is the target audience, but chances are you’re overlooking a crucial demographic. Consumers rarely convert after their first visit to a website, so you need to...
What Does Google’s Cookie Phase-Out Mean for Advertisers?

What Does Google’s Cookie Phase-Out Mean for Advertisers?

by Tony | May 21, 2021 | google ads remarketing, Pay Per Click (PPC)

Google has issued its first major announcement on a set of new privacy measures that will see the end of third-party cookies being used for advertising. While news of the change has been around for some time, Google had been silent regarding information on what to...
Inside PPC: Chasing Up Those Lost Leads with Google AdWords Remarketing, Part 2

Inside PPC: Chasing Up Those Lost Leads with Google AdWords Remarketing, Part 2

by Tony | Jun 18, 2015 | google ads, google ads remarketing, Online Advertising, Pay Per Click (PPC), ROI

Chasing Up Leads with AdWords Remarketing, Part 2   We recently introduced the practice of AdWords remarketing as a way to chase up previous visitors, using ads on the Display Network. Today we want to go one step further and show you how to set up your first...
Inside PPC: Chasing Up Those Lost Leads with Google AdWords Remarketing, Part 1

Inside PPC: Chasing Up Those Lost Leads with Google AdWords Remarketing, Part 1

by Tony | Jun 15, 2015 | google ads, google ads remarketing, Online Advertising, Pay Per Click (PPC)

 Chasing Up Leads with AdWords Remarketing, Part 1 When a user visits your website or clicks your ad they’re essentially saying I want to know more about what you can do for me. You still have a lot of work to do between this first interaction and the final...

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