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Artificial Intelligence (AI) the foundation of the new generation of Google Ads

Artificial Intelligence (AI) the foundation of the new generation of Google Ads

by Tony | May 23, 2023 | Google Ads, Google Shopping, Pay Per Click (PPC), Product Listing Ads (PLAs)

Ten years ago, the online advertising world was in the midst of an overhaul, adjusting to the publication’s shift to mobile devices. Jump into the next decade and the 20s are subject to another monumental shift, artificial intelligence. For many years, Google...
Is Google About to Reduce the Amount of Product Listing Ads on Results Pages?

Is Google About to Reduce the Amount of Product Listing Ads on Results Pages?

by Tony | Jan 5, 2017 | Google Shopping, Online Advertising, Product Listing Ads (PLAs)

Back in May (2016) Google tested a combination of Product Listing Ads (PLAs) at the top of search results – and it appears to be at it again. We’re used to seeing six items display when PLAs get the nod but Google appears to be testing a reduced set of three ads at...
Amazon Seen Testing Product Listing Ads on AdWords

Amazon Seen Testing Product Listing Ads on AdWords

by Tony | Dec 23, 2016 | google ads, Google Shopping, Online Advertising, Pay Per Click (PPC), Product Listing Ads (PLAs)

If recent reports are anything to go by, it seems Amazon is now testing Product Listing Ads on AdWords. It’s a move that comes four years after Google first introduced the online shopping experience, which Amazon has chosen to ignore until now. The timing of Amazon’s...

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