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Google Urges Website Owners To Prioritise Mobile

Google Urges Website Owners To Prioritise Mobile

by Tony | Jun 22, 2020 | Google Search, Mobile

For many years now, Google has been prioritising the mobile experience on its search engine and encouraging website owners to do the same. In April 2015, the search giant rolled out its “mobile-friendly” algorithm update that many in the industry dubbed...
Google Is Serving 11X More AMP Display Ads Than It Did In 2018

Google Is Serving 11X More AMP Display Ads Than It Did In 2018

by Tony | Mar 2, 2019 | Mobile, Online Advertising

Google has revealed it is serving 11X more AMP display ads than it did in 2018 as it implements the technology wider across the web. AMPHTML ads are display ads built using the AMP framework and Google says they increase advertiser ROI while providing a better ad...
Confused about mobile-first indexing? Well, Google wants to clear a few things up for you

Confused about mobile-first indexing? Well, Google wants to clear a few things up for you

by Tony | Jun 22, 2018 | Mobile

Mobile-first indexing is currently rolling out across sites globally, which means Google is gradually showing the mobile version of web pages ahead of their desktop counterparts. Mobile traffic for Google Search overtook desktop a few years ago now and the search...
Google to Crack Down On AMP Pages that Don’t Match Original Content

Google to Crack Down On AMP Pages that Don’t Match Original Content

by Tony | Nov 21, 2017 | Mobile, Online Advertising

Google is set to crack down on AMP pages that don’t match the content on publishers’ original pages. Last week, Google announced on the Webmaster Central Blog that it is making changes to its policies con content parity, which states that content on AMP pages should...
Google to Crack Down On AMP Pages that Don’t Match Original Content

Google to Roll Out Mobile-First Indexing in Stages, May Have Already Started

by Clare C | Oct 16, 2017 | Mobile, Online Advertising

A lot has been made of Google’s move to mobile-first indexing but we’ve we’ve had to make do without much news on the topic recently as the search giant prepares the switch. However, we now know that mobile-first is fast approaching and that Google is going to roll it...
AdWords: Google brings ad extensions to call-only ads

AdWords: Google brings ad extensions to call-only ads

by Tony | Sep 19, 2017 | google ads, Mobile, Online Advertising, Pay Per Click (PPC)

Advertisers can finally use ad extensions with call-only ads in AdWords. Until now, ad extensions haven’t been an option with the call-only ad format – but Google is has put an end to that. Three ad extensions are now rolling out for call-only ads: location, callout...
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