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How Reliable Are the New AdWords Smart Goals For Small Business Owners?

How Reliable Are the New AdWords Smart Goals For Small Business Owners?

by Tony | Feb 17, 2016 | google ads, Google Analytics, Online Advertising, Pay Per Click (PPC), Small Business

One of the latest AdWords features has caused a bit of a storm over the last couple of months: Smart Goals. Google is selling these as an alternative to conversion tracking for small business owners who can’t get to grips with conversion data for whatever...
How to Make 2016 the Year of AdWords Success, Part 2: Tips for Existing Account Holders

How to Make 2016 the Year of AdWords Success, Part 2: Tips for Existing Account Holders

by Tony | Jan 7, 2016 | google ads, Google Analytics, Online Advertising, Pay Per Click (PPC), Small Business

Last week we kicked off a mini-series that aims to help you make 2016 the year of AdWords success. We started off by looking at some tips for the newcomers and we’ve got some more in store for them in our next post. But this week we want to offer something to...
Are You Making the Most of Boxing Day Sales During the Holiday Season?

Are You Making the Most of Boxing Day Sales During the Holiday Season?

by Tony | Jan 6, 2016 | Online Advertising, ROI, Small Business

We may have imported Black Friday and Cyber Monday from our US cousins and their Thanksgiving traditions, but don’t let that take the limelight from our own festive consumer bonanza. While UK shoppers spent just over £1bn on Black Friday this year, we spent...
Small Business Saturday Highlights the Importance of UK SMEs

Small Business Saturday Highlights the Importance of UK SMEs

by Tony | Dec 8, 2015 | Online Advertising, Small Business

With all the Black Friday and Cyber Monday hype at this time of year, focus tends to be on the big UK firms who can offer huge discounts on a wide range of stock. The shopping events certainly aren’t restricted to the big names in retail, but the smaller...
Google Answers Questions About The Mysterious Panda 4.2 Refresh

Google Answers Questions About The Mysterious Panda 4.2 Refresh

by Clare C | Aug 8, 2015 | Online Advertising, Search Console, Search Engine Optimisation (SEO), Small Business

  Google and its secretive search rhythm are both mysterious by nature, but the latest Panda 4.2 refresh has raised more questions than most. After all, this is roughly the 30th version of Panda and you start to think Google can’t have many more tricks up...
Inside PPC: The Art Of Crafting Irresistibly Clickable Ad Copy

Inside PPC: The Art Of Crafting Irresistibly Clickable Ad Copy

by Tony | May 5, 2015 | google ads, Online Advertising, Pay Per Click (PPC), ROI, Small Business

Recently on Inside PPC we looked at how to research and develop a killer keyword list[link to] for your campaigns. Today we’re moving on to ad copy – the tiny snippet of text you have to convince searchers your ad is the one to click on. Wow, that’s...
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