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What Will AMP Mean for AdWords Advertisers?

What Will AMP Mean for AdWords Advertisers?

by Tony | Mar 20, 2016 | google ads, Mobile, Online Advertising, Pay Per Click (PPC), ROI

Last week we asked the question: will accelerated mobile pages make my website any faster? The answer was a resounding kind of, but with some annoying consequences. Either way, AMP is here to stay and you many as well get comfortable with the idea. Which leaves us...
Quick Tip: Cut Your Ad Spend By Only Showing Your Ads on the Google Network

Quick Tip: Cut Your Ad Spend By Only Showing Your Ads on the Google Network

by Tony | Mar 1, 2016 | google ads, Online Advertising, Pay Per Click (PPC), ROI

As you probably know already, advertising with AdWords means your ads can display on Google sites, the Display Network and hundreds of non-Google sites that partner with the search giant. Add all that together and you have a fair amount of reach to work with in your...
Quick Tip: Exclude Mobile Ad Placements if Your Website Isn’t Optimised

Quick Tip: Exclude Mobile Ad Placements if Your Website Isn’t Optimised

by Tony | Feb 28, 2016 | google ads, Online Advertising, Pay Per Click (PPC), ROI

If your website isn’t optimised and performing well on mobile, there isn’t much point showing ads to mobile users in the first place. The simple fact is, without an optimised website and landing pages, you’re setting yourself up for some poor...
Making Sense of Google’s New Ad-Free Right Column

Making Sense of Google’s New Ad-Free Right Column

by Tony | Feb 28, 2016 | google ads, Google Analytics, Online Advertising, Pay Per Click (PPC), ROI

Last week we confirmed that Google is removing ads from the right hand column of search . This also came with the news that four ads will now appear in the top pack, above organic search results, for a number of searches. We said at the time that this was a huge...
Making the Most of Facebook’s New Video Ad Features

Making the Most of Facebook’s New Video Ad Features

by Clare C | Feb 26, 2016 | Facebook, Online Advertising, Pay Per Click (PPC), ROI

Earlier this month Facebook released a number of new features for its video ads and offered up some advice on how to create better campaigns using them. Facebook says the new features are designed to help you capture the attention of users more regularly and keep them...
Quick Tip: Cut Your Ad Spend By Only Showing Your Ads on the Google Network

Quick Tip: Get Closer to Shoppers With AdWords In-Market Audiences

by Tony | Feb 16, 2016 | google ads, Google Shopping, Online Advertising, Pay Per Click (PPC), ROI

Okay, so we’re back again with another quick tip to point you in the right direction of better AdWords performance in one short read. And today’s topic is something called in-market audiences, a relatively new AdWords feature that helps you target users...
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Recent Posts

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  • Diagnosing And Solving Facebook Ad Delivery Problems For UK Businesses

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