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Is It Time to Ditch AdWords For Facebook Advertising?

Is It Time to Ditch AdWords For Facebook Advertising?

by Clare C | Feb 10, 2016 | Facebook, google ads, Online Advertising, Pay Per Click (PPC), ROI

As Facebook continues to carve its share of the online advertising industry, the burning debate of AdWords vs Facebook only intensifies. Not only that, but the nature of the debate is changing too, because the role of Facebook advertising (and how users interact with...
How to Make 2016 the Year of AdWords Success, Part 1: Tips for Newcomers

How to Make 2016 the Year of AdWords Success, Part 1: Tips for Newcomers

by Tony | Jan 7, 2016 | google ads, Online Advertising, Pay Per Click (PPC), ROI

With the new year fast approaching AdWords accounts across the country will be revamped with new goals, expectations and hopefully bigger budgets! That also means more newcomers to the game and account owners who need to improve results for the year ahead. And, if...
Are You Making the Most of Boxing Day Sales During the Holiday Season?

Are You Making the Most of Boxing Day Sales During the Holiday Season?

by Tony | Jan 6, 2016 | Online Advertising, ROI, Small Business

We may have imported Black Friday and Cyber Monday from our US cousins and their Thanksgiving traditions, but don’t let that take the limelight from our own festive consumer bonanza. While UK shoppers spent just over £1bn on Black Friday this year, we spent...
Online Retailers Count the Profits After Record-Breaking Black Friday

Online Retailers Count the Profits After Record-Breaking Black Friday

by Tony | Dec 1, 2015 | google ads, Online Advertising, ROI

  If a ‘flat-footed’ Black Friday in the UK proved anything it’s that Brits prefer to do the bulk of their seasonal shopping online, rather than in-store. While the high streets were relatively calm, UK shoppers were spending a record 1.1bn with...
Are You Making the Most of Boxing Day Sales During the Holiday Season?

Google Offers Retailers New Insights Into Customer Behaviour on Black Friday

by Tony | Nov 26, 2015 | google ads, Google Shopping, Mobile, Online Advertising, Pay Per Click (PPC), ROI, Social Media

  Google has gifted retailers and advertisers with some fresh insights into customer behaviour on Black Friday. This time last year the search giant was busy collecting data on shoppers over one of the biggest in-store consumer events on the calendar – and there...
The Ultimate PPC Platform: AdWords vs Facebook Advertising

The Ultimate PPC Platform: AdWords vs Facebook Advertising

by Clare C | Aug 6, 2015 | Facebook, google ads, Online Advertising, Pay Per Click (PPC), ROI

  The battle between Google and Facebook for online ad supremacy is getting hotter every year. Google is no longer the only name in PPC as social platforms offer up more options to marketers and further competition to the biggest name in search. As things stand...
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