Twitter is a fast-paced content network where people engage with real-time updates. Unlike Facebook, people come here to network with brands, professionals and influencers – which instantly makes advertising on Twitter less intrusive.
The challenge is keeping up with the pace and producing enough content to get your brand seen on a daily basis. It takes speed, strategy and a good knack for knowing what kind of content makes people tick.
Put all of that into your Twitter advertising efforts and things happen quickly on the hashtag network.
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Why should I advertise on Twitter?
Twitter has two core strengths: first, you can connect and interact with people directly. But it’s also a powerful publishing tool you can use to bring traffic to your site and generate leads.
- You’re a B2B company: Don’t think LinkedIn is the only network for professionals.
- You want to connect with people: Twitter allows you to connect with new clients, professionals, industry influencers and anyone else you need to.
- You have regular announcements to make: Whether it’s events, new products, promotions – or anything else – Twitter is the place to make your announcements.
- You produce a lot of content: Content has a short life cycle on this network, meaning you can flood your followers’ feeds without annoying them.
The key to Twitter advertising is producing headline-style content on a regular basis. It could be news stories, blog posts, announcements, facts or anything that compels users to click, like or retweet your posts.
Getting the most out of your Pay Per Click can take years of experience. As a Google Premier Partner and Bing accredited agency, Hot Click Marketing has the knowledge & expertise to help you get the most out of your ppc.
With over 10 years experience and millions of pounds of spend managed, we're confident we can increase your conversion rates and boost your ROI.
More and more people now use social media on a daily basis from Facebook, Twitter to LinkedIn and even Instagram your business can reach these potential customers across any of these social media platforms.
As a Specialist Pay Per Click agency we have the expertise to help your business target the best demographics and segments making sure you get the best possible return on your investment.
LinkedIn advertising certainly isn’t for every business – but this exclusivity is its biggest strength. If you need to connect with working professionals, then this is the place to do it.
Speak with a member of our team today to see how we can help you get the most out of LinkedIn ads.
The beauty of organic reach
A real bonus that comes along with advertising on Twitter is organic reach – the percentage of people who can see the content you don’t pay to promote. Unlike Facebook, where organic reach is less than 2%, your content goes much further on Twitter before you even pay to promote anything.
This is because relevant content isn’t enough for Twitter users; it also has to be recent content.
The great thing about this is you can pump all of your advertising budget into the ads that really matter, knowing the rest of your content will still get valuable engagement. Our goal with Twitter advertising is to engage with the people most important to your online brand, but also turn these interactions into profitable leads.
If you want to know more about what Twitter ads can do for your business, get in touch with our team today.
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