Google Trends is a free tool that can help you in many ways (among them: finding a niche, conducting keyword research, discovering what’s trending on Google (including locally), generating content ideas, comparing topics, and understanding your audience. Whatever your reason for wanting to know more about Google search trends, you’ll find it here. And since Google Trends is free to use, it’s a no-brainer to give it a shot if you’re just getting started.
Read on to find out how to use Google Trends…
Research your niche
Make sure there is a demand for more information on the topic you’re considering for your website’s niche and that you have something of value to provide that will help people with their specific issues before you commit to it. Because fashions come and go, you should check to see if your concept can stand the test of time. You can do exactly this with great success using Google Trends. Find out more about the target audience for your website by doing some research. You can learn more about which niches are promising based on the data you have at your disposal and the swings you see in the accompanying chart. Stability in the graphs indicates progress, even if the numbers haven’t gone up much. This indicates that your subject has a dedicated group of people who actively seek out new material related to it. That passion is your opportunity to attract your own dedicated following.
Research Google keyword trends
Rather than committing to a niche that may or may not be successful over the long run, it may be beneficial to write occasional posts on trending themes. Writing a timely article on a trending issue can boost traffic to your site, provided the subject is relevant and consistent with the site’s overall focus. Google Trends is perfect in this situation. Simply type in Google Trends, click on the drop-down menu next to the country, and scroll down to see the results. Both the most popular searches of the year and the current search trends for the country are displayed here. Remember that the popularity of the phrases that are trending right now may not last beyond the next week or month. This section of Google Trends is invaluable if your website covers current events or if you plan to use short pieces as part of your content strategy to increase traffic. However, if you want to create content that will be relevant for a long time, you shouldn’t focus on what people are searching for right now. For articles of this length, it is recommended to conduct keyword analysis across several months.
Improve SEO for video and eCommerce
Google Trends is helpful if your company uses video marketing, eCommerce, or both to see how consumers are responding to new content. You can narrow your search results by switching the channel from “Web Search” to “YouTube Search” or “Google Shopping”. You’ll obtain results from only one of these two services, and not from Google as a whole. You might compare it to the YouTube version of Google Trends. They’re very useful for figuring out which goods or fields tend to do well in online retail. What people are looking for on YouTube might also provide ideas for video content. If you look up “how to bake banana bread,” you’ll see that the topic has more weekly views on YouTube than it does on Google. Therefore, you may want to think about using videos if you want to produce material on this subject. This is a useful function because some keywords may do well in written blog posts but underwhelm in video formats, and vice versa. Changing the format of your material to better suit the subject matter and the readers is a good strategy.
Find local audiences
Google Trends’ additional value comes from the insight it provides into your target demographic. The areas and cities with the highest Google search frequency for your content or products will be displayed when you conduct a search. Using this information, you can create region-specific content or run targeted ads on your website. By tailoring your content marketing efforts, you may expand your reach to these specific audiences and boost your conversion rates.
Carry out competitor analysis
When looking for a product, some people will specifically look for a certain brand. The same thing happens when people discover and start following a new favorite blogger or vlogger. In Google Trends, look at the “Related queries” section to see if any specific brands come up in user inquiries. Your search for “sneakers” will return “Nike” as one of the most relevant brand names. You may learn a lot about your competitors’ branding and marketing strategies by paying attention to the brands that come up in search engine suggestion lists. The comparison tool allows you to compare your Google trends with those of your competitors. Using these numbers, you can assess the state of your market and identify places where your branding could use some work. Write about how your products stack up against the competition and how your users will benefit from using your services.
Create a content calendar
Content preparation is essential if your field of expertise entails covering fleeting fads of interest. Timing is everything with subjects like these. Launch your content, sales, or seasonal deals around when people are most likely to be searching for them on Google. Understanding Google Trends will allow you to plan ahead by researching keywords and themes, analysing their past trends, and then publishing content with the assumption that these trends will continue in the future.
Google processes an astounding number of search queries—in the trillions—every day, resulting in a massive amount of data. Algorithms within the search engine categorise this information according to the query’s broad topic as well as the keywords entered into the search bar. Google Trends then takes a random sample from this data to show the changes in interest in a topic over a period of time. In simple terms, it knows what people are looking for, and that is exactly what you need to know – give it a try.