The question “I can run my own Google Ads campaign, why should I pay you?” is one of the most frequently asked questions PPC agencies get from potential clients. It’s a fair question, however an experienced PPC agency can readily demonstrate their worth for a number of reasons.
Do you have experience attempting to manage your own Google Ads campaigns, only to find that it was more than you could handle? Or maybe you have been handling your Google Ads campaigns up until now, but you just don’t have the time for it anymore. Do you find yourself wondering, “Should I have someone manage my Google Ads for me?”.
For whatever reason, if you’re having trouble keeping up with Google Ads on your own, it might be time to bring in the pros. Read on to learn why you should hire someone to manage your Google Ads campaigns…
No. 1 Google Ads changes constantly, keeping up is a full time job!
Google Ads is a living, breathing thing that changes and evolves very quickly. Keeping up to date takes time and if you don’t stay up to date on what’s new, you could be wasting money.
No. 2 A working knowledge of Google is worth its weight in gold!
The partnership between Google and advertising agencies is excellent. When they have questions or concerns, they can get in touch with one person. Google gives customers with regular training on new features, reviews of their accounts and suggestions for optimising them, access to super secret betas of new features (which typically have a beneficial effect on performance), and help that is faster than you ever imagined possible. And while Google Ads offers a helpline you can call and get a response to your queries. You’ll only get answers to your inquiries, but no proactive, individualised help, beta access, or expedited problem resolution.
No.3 There;s no need to re-invent the wheel!
Agencies typically have a large client base spread out throughout the country and even the world. It’s conceivable that they serve a sizable number of customers in geographically dispersed segments. What this means is that they have already ironed out all the creases in your sector. They are aware of the most effective advertising formats and have a list of tested keywords to use. Your initial campaign launch will be a well-oiled machine.
No. 4 Marketing is not your niche!
While a client understands their industry, it is the agency’s expertise in advertising that makes them valuable. You will no doubt be familiar with the process of finding relevant keywords and designing effective landing pages. While everyone can conduct keyword research, only a professional can know which ones will yield the best results. You spend all day dealing with tricky tasks like installing tracking code and making sure it works properly. Ad copy testing has shown you the ropes. When you’re stuck on a problem, you can use your experience with websites, search engine optimisation, and social media to find a solution. What’s more, you’re already familiar with the terminology used in your field.
No. 5 You never have enough hours in the day
The success of a company depends on the tireless efforts of its proprietors and workforce. In-house management of Google Ads campaigns diverts attention from what really matters: running the business. They risk burning out if they try to divide their time evenly between the business and their families. Hiring an agency frees them up to focus on running the business and may even allow them to spend more time with their families. After reading this, the next logical question is probably, “How can you afford to manage your PPC on your own?” Running a Google Ads campaign is no easy feat for those without prior knowledge. You might not have the luxury of devoting time to study the ins and outs of Google Ads management. There are times when it’s best to leave things to the specialists, whether due to a lack of time or a lack of understanding. A Google Ads professional will have a comprehensive familiarity with the Google Ads platform and will be able to help you optimise your campaigns for maximum return on investment.
No. 6 You can focus solely on your business
Perhaps you have what it takes to manage a profitable Google Ads campaign. The problem is, it now takes more time than ever to run your company. Don’t stress, that’s a wonderful thing! Hiring a third party to manage your Google Ads campaigns frees you to concentrate on other aspects of running and expanding your business. You can sit back and watch your company expand while a Google Ads specialist manages and optimises your campaigns.
No. 7 Your Google Ads campaigns will be optimised
Hiring a professional that knows what they’re doing with Google Ads means having someone constantly working to improve your ads. A Google Ads expert will analyse keyword performance and build up your campaigns so that you get the most out of your Google Ads marketing budget on a consistent basis, as opposed to just setting them up and leaving them to their own devices.
No. 8 You will be able to make data-driven decisions
Hiring a professional to handle your Google Ads campaigns ensures that they will make data-driven decisions and adjustments. In fact, the right Google Ads expert will provide you with a continuous report on how well your campaigns are performing, where they could be improved, and where your marketing dollars are being spent. At ROI Amplified, Google Ads experts can provide clients with a 24/7 live report so they always know when and where their marketing budget is being spent, and how well their campaigns are performing.