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How Reliable Are the New AdWords Smart Goals For Small Business Owners?

How Reliable Are the New AdWords Smart Goals For Small Business Owners?

by Tony | Feb 17, 2016 | google ads, Google Analytics, Online Advertising, Pay Per Click (PPC), Small Business

One of the latest AdWords features has caused a bit of a storm over the last couple of months: Smart Goals. Google is selling these as an alternative to conversion tracking for small business owners who can’t get to grips with conversion data for whatever...
How to Set Up Smart Goals for AdWords

How to Set Up Smart Goals for AdWords

by Tony | Feb 17, 2016 | google ads, Google Analytics, Online Advertising, Pay Per Click (PPC)

Smart Goals for AdWords is one of the latest ways small business owners can optimise their accounts for better performance. Google says this is designed for the hoards of businesses out there who still aren’t tracking conversions, for whatever reason....
How to Make 2016 the Year of AdWords Success, Part 2: Tips for Existing Account Holders

How to Make 2016 the Year of AdWords Success, Part 2: Tips for Existing Account Holders

by Tony | Jan 7, 2016 | google ads, Google Analytics, Online Advertising, Pay Per Click (PPC), Small Business

Last week we kicked off a mini-series that aims to help you make 2016 the year of AdWords success. We started off by looking at some tips for the newcomers and we’ve got some more in store for them in our next post. But this week we want to offer something to...
Top Free Tools for the DIY PPC Advertiser

Top Free Tools for the DIY PPC Advertiser

by Tony | Aug 27, 2015 | google ads, Google Analytics, Online Advertising, Pay Per Click (PPC)

  In our last post we asked the big question: can you nail PPC advertising without calling in the pros? The answer, of course, is yes – you can make a success of paid advertising, if you have enough time and resources to dedicate (warning: it’s probably a...
Inside PPC: Landing Pages That Turn Your PPC Clicks Into Paying Customers

Inside PPC: Landing Pages That Turn Your PPC Clicks Into Paying Customers

by Tony | May 8, 2015 | google ads, Google Analytics, Online Advertising, Pay Per Click (PPC), ROI, Website Development

When a user clicks one of your PPC ads you have to pay for the privilege. So unless they go on to buy your product (or complete some other goal your campaign might have) you’ve not only lost a potential lead, but also wasted some of your PPC budget. Assuming...
How to Set Up Smart Goals for AdWords

Gifts from the Google Analytics October Summit

by Clare C | Nov 1, 2013 | Google Analytics, Online Advertising, ROI

With news that the Adwords Certification program was about to turn on its head, there was a lot of anticipation leading up to the #GASummit, but after the dust settles, what are we left with following the latest round of Google tinkering? The idea behind much of this...
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