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Google Shopping or Google Search Ads – Which works for your online business?

by Tony | May 17, 2023 | google ads, Google Ads, Google Shopping, Online Advertising, Pay Per Click (PPC)

Most people think of text ads right away when they think of Google Search Ads, but if you have an online shop, you would be missing out if you didn’t use Google Shopping. It is growing quickly and now makes up 76% of the money spent on retail search ads,...

Google Ads vs. Facebook Ads

by Clare C | May 1, 2023 | Facebook, Google Ads, Online Advertising, Pay Per Click (PPC), Social Media

Google Ads vs. Facebook Ads is something that fuels a lot of online marketing debate but at the end of the day, you need to make an informed decision before you go spending your advertising budget. So, let’s look at what each site has to offer and where it falls...
Google Analytics 4 – Are You Prepared?

Google Analytics 4 – Are You Prepared?

by Tony | Mar 22, 2023 | Google Analytics, Online Advertising

A significant change has been made in the way data is gathered, stored, and filtered with the release of Google Analytics 4, the company’s next-generation analytics platform. This most recent version of Google Analytics is known as GA4 (aka Universal Analytics)....

PPC Retargeting Made Simple

by Tony | Mar 7, 2023 | google ads remarketing, Google Display Network (GDN), Online Advertising, Pay Per Click (PPC)

PPC retargeting is without a doubt one of the most crucial components of every marketing strategy is the target audience, but chances are you’re overlooking a crucial demographic. Consumers rarely convert after their first visit to a website, so you need to...
PPC Metrics: What Is Average Session Duration?

PPC Metrics: What Is Average Session Duration?

by Tony | Mar 22, 2022 | Online Advertising, Pay Per Click (PPC)

Average session duration is a PPC metric that represents amount of time users spend on your website before quitting the session. We say “represents” as opposed to “measures” because the way Google calculates this metric isn’t a true...
PPC Metrics: What Is Customer Lifetime Value (CLV)?

PPC Metrics: What Is Customer Lifetime Value (CLV)?

by Tony | Dec 10, 2021 | Online Advertising, Pay Per Click (PPC)

Customer lifetime value (CLV) is a sales and marketing metric that predicts the full value of a customer throughout the entire relationship with your business. More specifically, it calculates the total revenue generated by all purchases a customer is expected to make...
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