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What Does Social Commerce Mean for PPC as We Know It?

What Does Social Commerce Mean for PPC as We Know It?

by Clare C | Mar 1, 2016 | google ads, Google Shopping, Online Advertising, Pay Per Click (PPC), Social Media

As the role social media plays in our lives changes, it has a knock-on effect with every other digital interaction between brands and users. And social commerce will only continue to grow, make no mistake about it. Google’s growing emphasis on Product Listing...
Quick Tip: Get Closer to Shoppers With AdWords In-Market Audiences

Quick Tip: Get Closer to Shoppers With AdWords In-Market Audiences

by Tony | Feb 16, 2016 | google ads, Google Shopping, Online Advertising, Pay Per Click (PPC), ROI

Okay, so we’re back again with another quick tip to point you in the right direction of better AdWords performance in one short read. And today’s topic is something called in-market audiences, a relatively new AdWords feature that helps you target users...
How to Set Up AdWords In-Market Audiences

How to Set Up AdWords In-Market Audiences

by Tony | Feb 15, 2016 | google ads, Google Shopping, Pay Per Click (PPC)

In-Market audiences are one of Google’s more recent efforts to help you target customers more likely to buy into your products or services. By delving into its wealth of data, Google is able to narrow down on users who are actively showing an interest in similar...
Google Offers Retailers New Insights Into Customer Behaviour on Black Friday

Google Offers Retailers New Insights Into Customer Behaviour on Black Friday

by Tony | Nov 26, 2015 | google ads, Google Shopping, Mobile, Online Advertising, Pay Per Click (PPC), ROI, Social Media

  Google has gifted retailers and advertisers with some fresh insights into customer behaviour on Black Friday. This time last year the search giant was busy collecting data on shoppers over one of the biggest in-store consumer events on the calendar – and there...
What Does Google’s Buy Button Mean for Online Retail?

What Does Google’s Buy Button Mean for Online Retail?

by Tony | Jul 19, 2015 | Google Shopping

Last month Google announced plans to launch a buy button on selected ads for mobile searches. The US firm says the move is designed to improve conversions across all devices, but the real talking point is how this will bring Google an extra step into the eCommerse...
Google Offers Retailers New Insights Into Customer Behaviour on Black Friday

Google Trusted Stores Helps You Earn Buyer Confidence

by Tony | Feb 27, 2015 | Google Shopping, Online Advertising, Pay Per Click (PPC), ROI

Google has made it even easier for businesses to join Trusted Stores, a program designed to help merchants gain the trust of customers. Earlier this year the tech giant announced a set of improvements on the AdWords blog, which means you can now get the Google seal of...
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