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Facebook Isn’t the Only One with Ad Metric Problems

Facebook Isn’t the Only One with Ad Metric Problems

by Clare C | Jan 4, 2017 | Facebook, Online Advertising, Pay Per Click (PPC), Social Media, Twitter

In December (2016) Facebook announced yet more miscalculations with its ad metrics – for the fourth time since September. The social giant is creating all kinds of headlines about inaccurate metrics right now but it’s not the only tech firm experiencing problems. Ad...
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