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Inside PPC: Landing Page Best Practices, Part One

Inside PPC: Landing Page Best Practices, Part One

by Tony | Jul 31, 2015 | google ads, Online Advertising, Pay Per Click (PPC), ROI, Website Development

  Today we kick off our mini series looking at the best practices for PPC landing pages and we’ve got five essential guidelines to get you started. We’ll have another five for you in Part 2 of the series before we wrap things up in Part 3 by asking...
Inside PPC: Landing Page Best Practices, Part Two

Inside PPC: Landing Page Best Practices, Part Two

by Tony | Jul 31, 2015 | google ads, Online Advertising, Pay Per Click (PPC), ROI, Website Development

  In our latest Inside PPC post we started looking at landing page best practices and we’re back today to round up our list. Our aim in these posts is to run through the key best practices to give you have everything you need to create landing pages that...
Inside PPC: Landing Page Best Practices, Part Two

Web Forms: How to Lose Customers and Alienate People

by Tony | Jul 28, 2015 | google ads, Online Advertising, Pay Per Click (PPC), ROI, Website Development

  When 67% of users abandon forms before completing them you’re looking at over two-thirds of potential customers walking out the door at the last hurdle. This is a pretty ridiculous stat when you consider these are the strongest leads you have and they...
Inside PPC: What Makes a Good Landing Page?

Inside PPC: What Makes a Good Landing Page?

by Tony | Jul 26, 2015 | google ads, Online Advertising, Pay Per Click (PPC), Website Development

  Even the best PPC ads will only get you so far if your landing pages aren’t geared up to seal the deal. When a user clicks your ad you’ve already paid for the privilege, but you still have a long way to go before you can turn this visitor into a...
Inside PPC: Landing Page Best Practices, Part One

Inside PPC: The Good and Bad of Landing Page Design

by Clare C | Jul 24, 2015 | google ads, Online Advertising, Website Development

  Last time on Inside PPC we asked what makes a good landing page and we’re back today to have a look at some good and bad examples of landing page design in action. All of the examples in this article are live and we want to offer some impartial critique...
Inside PPC: Landing Page Best Practices, Part One

Inside PPC: Landing Pages That Turn Your PPC Clicks Into Paying Customers

by Tony | May 8, 2015 | google ads, Google Analytics, Online Advertising, Pay Per Click (PPC), ROI, Website Development

When a user clicks one of your PPC ads you have to pay for the privilege. So unless they go on to buy your product (or complete some other goal your campaign might have) you’ve not only lost a potential lead, but also wasted some of your PPC budget. Assuming...
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