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Google to Crackdown on Mobile Popups – Will You Be Affected?

Google to Crackdown on Mobile Popups – Will You Be Affected?

by Tony | Aug 24, 2016 | Mobile, Online Advertising

Last year Google introduced the first mobile shakeup to its core algorithm – AKA ‘Mobilegeddon’. However, it was never going to be a one-time shift and Google is already announcing the next mobile tweak to its algorithm. This time it’s popups on mobile devices that...
Separate Device Bidding Finally Comes to AdWords

Separate Device Bidding Finally Comes to AdWords

by Tony | Jul 29, 2016 | google ads, Mobile, Online Advertising, Pay Per Click (PPC)

One of the most exciting announcements to come out of the recent Google summit was that separate device bids would be coming to AdWords soon. Well, it’s official: the rollout has begun and every account will have the feature over the next few months.   Device bid...
Google to Crackdown on Mobile Popups – Will You Be Affected?

Warning: AMP Will Make Mobile Users Even More Impatient (and What You Need to Do About It)

by Tony | Jun 27, 2016 | Mobile, Online Advertising

As Google continues to fine-tune Accelerated Mobile Pages (AMP), the marketing community wait to see its full impact. All we really know so far is AMP is light and fast – at least compared the bloated pages often published. Aside from that, there’s no real data yet to...
Google to Crackdown on Mobile Popups – Will You Be Affected?

New Tips for Turning Micro-Moments into Customers That Keep Coming Back

by Tony | May 31, 2016 | google ads, Mobile, Online Advertising, Pay Per Click (PPC)

Back in February, we posted an article looking at how to turn micro-moments into more conversions. Hopefully, that peaked your interest because micro-moments aren’t the future of marketing, they’re the now. Which is why we’re glad to see Google chip in with some new...
What Would You Do For the Promise of a Ranking Boost?

What Would You Do For the Promise of a Ranking Boost?

by Tony | May 13, 2016 | Mobile, Online Advertising

Last week we published an article showing marketers are in no rush to adopt Accelerated Mobile pages (AMP). In that article we also said we’re confident the number of marketers signing up to AMP will increase – mostly because of the various ranking boosts Google will...
Bing: Half of All Weekend Searches Made on Mobile

Bing: Half of All Weekend Searches Made on Mobile

by Tony | May 9, 2016 | Mobile, Online Advertising, Pay Per Click (PPC)

New insights offered by Bing into UK consumer behaviour has revealed one on two weekend searches now come from mobile. This stat in itself may not come as a surprise – it was only a matter of time, after all – but it does reveal a number of other insights into...
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