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What Will AMP Mean for AdWords Advertisers?

What Will AMP Mean for AdWords Advertisers?

by Tony | Mar 20, 2016 | google ads, Mobile, Online Advertising, Pay Per Click (PPC), ROI

Last week we asked the question: will accelerated mobile pages make my website any faster? The answer was a resounding kind of, but with some annoying consequences. Either way, AMP is here to stay and you many as well get comfortable with the idea. Which leaves us...
Will Accelerated Mobile Pages Make My Website Faster?

Will Accelerated Mobile Pages Make My Website Faster?

by Tony | Mar 16, 2016 | Mobile, Online Advertising, Search Engine Optimisation (SEO), Website Development

Last week we touched on the Accelerated Mobile Pages Project (AMP) in our post looking at how Google’s mobile update has affected search visibility for some of the biggest brands around. This week we want to look at AMP in little more detail and ask the question...
News: Google Finally Launches AdWords App for iPhone and iPad

News: Google Finally Launches AdWords App for iPhone and iPad

by Tony | Feb 1, 2016 | google ads, Mobile, Online Advertising, Pay Per Click (PPC)

Google has finally launched its AdWords mobile app for iOS, which means you can now keep track of your account on iPhone and iPad. Google released the app on Android last March, so we pretty much know what to expect. In fact, the only surprise is it took them so long...
Google Offers Retailers New Insights Into Customer Behaviour on Black Friday

Google Offers Retailers New Insights Into Customer Behaviour on Black Friday

by Tony | Nov 26, 2015 | google ads, Google Shopping, Mobile, Online Advertising, Pay Per Click (PPC), ROI, Social Media

  Google has gifted retailers and advertisers with some fresh insights into customer behaviour on Black Friday. This time last year the search giant was busy collecting data on shoppers over one of the biggest in-store consumer events on the calendar – and there...
Will Accelerated Mobile Pages Make My Website Faster?

Google RankBrain Brings Artificial Intelligence to Search

by Tony | Nov 10, 2015 | google ads, Mobile, Online Advertising, Pay Per Click (PPC)

  It’s been a while since we had some good old sensationalist headlines about Google algorithms. How boring. But, just when you thought all had gone quiet on the algo front, Bloomberg runs the story that Google is “turning its lucrative web search...
Mobile PPC: The Rise of Facebook Advertising on the Go

Mobile PPC: The Rise of Facebook Advertising on the Go

by Clare C | Oct 14, 2015 | Facebook, google ads, Mobile, Online Advertising, Pay Per Click (PPC)

  PPC is almost synonymous with AdWords, but Google isn’t alone in the paid advertising game anymore. Facebook is determined to challenge Google for the top spot and it’s making an all-out offensive on mobile advertising. Facebook’s reinvention of the...
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