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GDPR: Here’s what Facebook has to say about complying with the new regulations

by Gareth | Feb 21, 2018 | Facebook

GDPR is something every business with an interest in European audiences need to adapt for – including the likes of Google and Facebook. The question for advertisers is: how will this affect the way they use platforms like Facebook advertising after May 25th when GDPR...
Unilever Threatens to Boycott Google, Facebook Advertising

Unilever Threatens to Boycott Google, Facebook Advertising

by Tony | Feb 19, 2018 | Facebook, Online Advertising

Consumer giant Unilever has threatened to stop advertising on Google and Facebook unless the tech giants do more to tackle illegal content on their ad networks. Unilever is one of the world’s largest consumer companies, responsible for brands such as Dove, Domestos...
Facebook to Overhaul News Feed Algorithm – Everything You Need to Know

Facebook to Overhaul News Feed Algorithm – Everything You Need to Know

by Clare C | Jan 12, 2018 | Facebook, Social Media

Last week, Facebook CEO Mark Zuckerberg told us that a major overhaul to Facebook’s News Feed algorithm is on its way. Essentially, the change means users will see far less content from publishers in a News Feed that focuses on posts from friends, pages and...
GDPR Stops Facebook from Rolling Out Ads That Link to WhatsApp in Europe

GDPR Stops Facebook from Rolling Out Ads That Link to WhatsApp in Europe

by Tony | Dec 22, 2017 | Facebook, Social Media

With GDPR coming into effect on May 25, one of the biggest questions is how much it will affect key advertising features on platforms like AdWords and Facebook. If the majority of your advertising efforts rely on these platforms, your GDPR preparation hopefully won’t...
Facebook to Overhaul News Feed Algorithm – Everything You Need to Know

Facebook Adds Publisher Logos to Trending News and Search Results

by Clare C | Sep 6, 2017 | Facebook, Online Advertising, Social Media

Facebook is adding publisher logos to news listings in its Trending News feed and user search results. It’s the latest move by the social network to help tackle fake news and keep publishers happy about paying up for ads on the network. Both Facebook and Google are...
Facebook Tackles Accidental Ad Clicks to Protect Advertiser Budgets

Facebook Tackles Accidental Ad Clicks to Protect Advertiser Budgets

by Clare C | Aug 16, 2017 | Facebook, Online Advertising, Social Media

Facebook says is working on a system to stop advertisers paying for accidental ad clicks. This is something every advertiser can relate to; the frustration of knowing valuable budget is getting eaten up by users who never intend to click your ad. No matter how good...
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