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Google Ads Consent Mode Explained: Maximising Marketing Results with User Privacy in Mind

Google Ads Consent Mode Explained: Maximising Marketing Results with User Privacy in Mind

by Gareth | Jul 22, 2025 | google ads

The digital advertising landscape is changing rapidly as privacy regulations become stricter and users demand more control over their personal data. For anyone running Google Ads, this means adapting your strategy without losing the ability to measure and optimise...
Boost Your Landing Page Conversion Rate In 15 Easy Steps

Boost Your Landing Page Conversion Rate In 15 Easy Steps

by Gareth | May 7, 2020 | Website Design

The average landing page conversion rate is a measly 2.35%, according to data from WordStream. The good news is that the top 25% of brands enjoy a much higher average of 5.31% and the top 10 can expect averages around the 11-12% region. We’re not here to talk about...
How To Check For Duplicate Content On Your Website & What To Do About It

How To Check For Duplicate Content On Your Website & What To Do About It

by Gareth | May 21, 2019 | Website Optimisation

Duplicate content is one of the dirtiest words in modern SEO but it’s also one of the most misunderstood. While duplicate content is a genuine SEO challenge that you need to deal with in the right way, it’s not something that’s going to set Google’s alarm bells...
Report: Marketers Still Aren’t Taking Page Speed Seriously Enough

Report: Marketers Still Aren’t Taking Page Speed Seriously Enough

by Gareth | Feb 25, 2019 | Website Optimisation

Google has made a very strong effort to encourage marketers, brands and website owners in general to speed up the loading times of their pages. We’ve had page speed studies highlighting the damage slow loading times have on conversion rates, mobile page speed...

GDPR: Here’s what Facebook has to say about complying with the new regulations

by Gareth | Feb 21, 2018 | Facebook

GDPR is something every business with an interest in European audiences need to adapt for – including the likes of Google and Facebook. The question for advertisers is: how will this affect the way they use platforms like Facebook advertising after May 25th when GDPR...
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Recent Posts

  • Why Your Remarketing Campaign Frequency Is Annoying Customers
  • Solving Display Advertising Viewability Problems For Better ROI
  • Google Ads Consent Mode Explained: Maximising Marketing Results with User Privacy in Mind
  • What To Do When Your PPC Services Aren’t Generating Quality Leads
  • Diagnosing And Solving Facebook Ad Delivery Problems For UK Businesses

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